Is Google+ a serious social media contender?

Remember when Google+ first launched in 2011? It was a social media platform that could only be joined by ‘invitation only’, a strategy that generated so much hype that many people where calling it the ‘new Facebook’. Soon after, the hype seriously fizzled out and Google+ soon became open to everyone. Unfortunately, nobody seemed to really care anymore. I remember saying to my friends and colleagues ‘Hey, whatever happened to that Google+ thing? What a #fail’.

While myself, and pretty much everyone else, went back to enjoying Facebook life, Google+ was making some serious updates and changes that would make it the marketing goldmine it is today. To many individuals, Google+ still seems a little foreign, however marketers and big brands are quickly jumping on Google+ and including it in their marketing and PR strategy. Google+ is now the second largest social media platform. I know, right? When did that happen?

So, why should Google+ be taken seriously in your marketing and social media strategy?

This one is obvious, but Google+ is owned by Google. Anything owned by this corporation will continue to update and improve until it reaches its desired popularity. Remember when you could sign in to YouTube normally and then all of a sudden one day you had to make a Google+ account to sign in? This might be why it’s the second largest platform, but it’s a testament to how integrated social media will become in the future.

Essentially, Google+ has taken all the best features of the most popular social media sites and rolled it into one amazing package. There are groups, videos, maps and even the possibility of conference calling.

Google+ may seem like ‘another Facebook’, however there are many important differences that need to be noted. Facebook is mainly about connecting with your friends and family and maintaining your relationship through them. Google+ is about building new relationships and discovering new content, which will expand your interests and horizons. Google+ allows you to set up communities called ‘Circles’ allowing you to categorise your connections with your interests. This is why Google+ is so beneficial to marketers – it’s a platform about information and storytelling and your audience actually WANTS to listen to what you have to say and learn from you.

Google+ also has incredible reach both on and off the platform. Have you ever forgotten you were connected to someone on Facebook and wondered why you never see their posts in your newsfeed? This is because Facebook filters your news to show you only what it thinks you’ll be interested in. With Google+, if you have 300 connections, your updates will show up in every single one of their pages.

Most importantly, Google+ has absolutely insane SEO potential. Every post is continually crawled for content and indexed, just like a website would be. This is why sometimes in your Google search, a bunch of Google+ sites will pop up on the first page. Some people have critised Google for its extreme bias towards its own platform, but in my opinion, if you play Google’s game you’ll be rewarded immensely.

Do you have a Google+ profile? Do you use it for building connections or for its SEO potential?

Contributor:

Sarah Brown, Account Co-ordinator, Stolen Quotes

A blog about blogging

This is a little blog about blogging.

While many marketers are discussing the death of blog, I’m going to tell you why blogs are still relevant in today’s social media marketing environment.

Blogging was at its peak a few years back – pretty much every man and his dog had a blog. There were marketing blogs, mummy blogs, celebrity blogs and pretty much any other topic that you can think of.

It’s safe to say that many people are over the blogging phase. Over the years we’ve been inundated with so many new social media platforms that having a blog might seem a little irrelevant – maybe even extra work. But whether you’re a small business or a widely recognised national brand, blogging is still an extremely advantageous communication strategy.

For me personally, I love blogging because it gives me the opportunity to get the thousands of random thoughts out of my head and onto paper…or so to speak. Blogging allows me to take complex and scattered thoughts and put them into a logical sequence. The same outcome applies to brands – if you’re a brand that has a complex service offering or is dealing with a public relations crisis, taking the time to write down your thoughts, and logically explain your brand’s position will not only bring clarity to you and your business but to your customers as well. It puts everyone on the same page.

Most brands utilise mainstream social media platforms such as Facebook and Twitter. A blog allows you to connect with your audience on a much deeper level. First of all, you’re not restricted by character limits, pictures, etc. You can use as many or a little words, pictures or videos as you need to. Secondly, audiences are in a different frame of mind when reading blogs than when on mainstream social media. If they’re reading your blog – they’re in your space and are more attentive to what you have to say. If they’re receiving your communication on Facebook or Twitter – you’re in their space and anything you can say can be taken as an interruption or an annoyance.

According to a 2012 Nielsen article, blogs are mainly written by a higher-educated audience and thus attract more educated audiences than most social media platforms. These audiences may even have blogs themselves, giving them more persuasive and referral power than the average Joe on Facebook.

From a branding perspective, blogs are a great opportunity to showcase your brand personality and differentiate from competitors. It puts your brand in the position to educate customers and gives them greater buying power.

Blogs also have amazing SEO potential. Many of our website hits come from our blogs because we continually update them while strategically hyperlinking them back to our pages.

If you’re still on the fence about the whole blogging thing, here’s a bunch of blogs that we love:

What are your favourite blogs?

Contributor:

Sarah Brown, Account Coordinator for Stolen Quotes